Should Usain Bolt have been cursing like this on his Twitter since it is not just him as a person, he and his name are a professional product and brand?
This is the type of thing that causes many brands to have a PR rep doing the talking! Yes he's young and full of life and there are some haters out there (we remember Ato Boldon's comments against Bolt during the first Olympics)... but it's good to find a way to put people in their place without cursing for all the world to see! Some rants are best kept to face to face venting with friends.
What do you think?
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